INFINITI's ethos is to put the driver at the heart of everything; to connect the driver to the world and involve them in the driving experience. We aim to make your heart beat faster every time you take a drive, making it an event, not a chore. INFINITI's mission is to break the mould and to challenge convention.
“INFINITI's mission is to break the mould and challenge convention”
INFINITI is a luxury brand which operates in over 50 countries around the world. Launched in 1989 and headquartered in Hong Kong, INFINITI has manufacturing plants in Japan and the U.S.A, and a new UK plant came on stream towards the end of 2015, with a £250million development of the hugely successful Nissan plant in Sunderland.