INFINITI offers a range of superb luxury cars, all offered with a host of high-output petrol, diesel and hybrid power plants, all installed within cars built to the highest degree of quality and craftsmanship. INFINITI also offers unrivalled levels of standard equivalent – such as double glazing on the INFINITI Q70 saloon – compared to its rivals, thereby giving a fantastic level of craftmanship for money.
“INFINITI vehicles are built to the highest degree of quality and craftsmanship”
INFINITI's range structure is split into two basic families; saloons, coupés, hatches and convertibles are part of the Q family, while the company's SUVs and crossovers are QX models. This simple naming logic allows consumers to know precisely which kind of INFINITI is right for them.
Each model family is then further divided with double-digit suffixes, representing that particular vehicle's place in the model hierarchy. The INFINITI Q50 executive saloon was the first model to adopt this new naming strategy, when it was unveiled at the 2013 Frankfurt Motor Show and it has now been rolled out across the whole range. Already, it has enhanced the brand's cohesiveness within the market, as well as shaping its ambitions for rapid growth within a hugely competitive arena.